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Publication Definition:
INsider Magazine is a national general interest webzine that is produced 6 times per year. It is targeted directly
to 480 colleges. We are presently starting over 25 individualized local editions of the webzine targeting various campuses
and metropolitan markets. Our target audience is 18 to 34 year olds.
INsider’s Readers:
INsider Magazine is a web-zine designed and written by twentysomethings from all over America. We have graduated,
per se, from focusing on the college market and our stories should reflect this new readership. It is important when writing
to appeal above the college level, not at it. Monthly surveys conducted in the magazine show that 18 to 34 year olds have
tremendously varied habits and interests. In general, they love music and buy numerous CDs. They are concerned about their
health and appearance. They are very active socially, going to nightclubs, bars and concerts several times a month and are
constantly pursuing relationships and meeting new people. They love to see movies both at the theater and at home on video
tape. They are very aware of current events, actively vote in major elections and are very active as volunteers for causes
dealing with the environment, political issues, etc. A majority have credit cards that they use on a regular basis. INsider
Magazine entertains our readers’ interests while developing a unique editorial impression that celebrates the exclusivity
of being a young adult today. One thing is true for all college-age consumers; they do NOT like to be referred or spoken to
as college students. We want to emphasize what is unique about this demographic without exposing its limitations (ie: their
age, where they are in their careers). Any quantitative observation makes students recoil from fear of being labeled a "member
of the pack." NOTE: All material on this site is copyright protected.
No portion of this material may be copied or reproduced, either electronically, mechanically, or by any other means,
for resale or distribution without the written consent of the publisher. Contact the publisher for right to reprint.
All copy has been dated and registered with the American Society of Authors and Writers the U.S. Copyright Register Office.
Copyright 2008 by Jansen MC Inc. INsider Magazine articles are reproduced electronically with permission from the College
Marketing Bureau, Inc.
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INsider Reader and Advertiser Accolades |
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"The articles really show what college life is like."
-
Tina Alejandre,
Finance Major,
New
York University
"INsidermag.net's staff is easy to work with and their magazines are simply the
best way for us to bring in the college crowd."
- Larry Statti, The Art Store "Our ads in INsider Magazine have really given us the edge over other copy
centers."
- Don Harris,
Kinko's
Copies "INsider's publications have a content quality
that
students no doubt value."
- Greg Pierce,
USC Mktg & Promotions "We've advertised
with INsider Magazine since day one because we believe they reach the most stylish students"
Rick Culver, At Ease Clothing
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INsidermag Testimonials
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DISCLAIMER:No part of this
webzine may be reproduced in any way what-so-ever without the exclusive written permission from the publisher. Copyright
2008. All rights reserved. Republication or redistribution of Jansen MC Inc. content is expressly prohibited without
the prior written consent of Jansen MC Inc. Jansen MC Inc. shall not be liable for any errors in the content. This emagazine
is published by Jansen MC Inc. located at 4124 W. Oakton Street, Skokie, IL 60076 telephone (847) 673-3703 email [email protected]. REGARDING SOME INTERVIEW PHOTOS: Every effort
has been made to identify who to credit many of these interview pictures to. If you know who to credit these pictures or any
single one then will you please call 847-673-3703?
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